October 24th, 2013

The Line at The Apartment

The Line

Thank you Morgan (upper left) for showing me around The Apartment.

After I posted last week on The Line, the newly launched online luxury shop co-founded by Vanessa Traina Snow and Morgan Wendelborn, I received an invitation to stop by and meet the team. I immediately accepted because I would love to carry Protagonist, a line of refined minimalist clothing by designer Kate Wendelborn, Morgan’s identical twin, in the KiC shop.

So yesterday morning I dropped by The Apartment, the offline home of The Line. This is where you can see the products that are sold on the site displayed in beautifully propped rooms. Amazing Danish modernist furniture in the living room, linens in the bedroom, the founders’ favorite books on the shelves, beauty products in the bath, and a walk-in closet full of Reed Krakoff clothes, shoes, and bags (Vanessa styled his show), and pieces by Vince, Christophe Lemaire, and Protagonist.

The Apartment is a clever concept and the perfect setting to see the great products they offer. Also, the team behind the entire project is an impressive and talented group who really get what modern women want to wear, and just as importantly, how we want to shop.

Sign up for their newsletter and you will be invited to visit The Apartment on Greene Street in Soho too.


what's new


Shoulder bag


Cashmere sweater


Cotton trousers


Metallic loafer pumps


Pleated dress


Tan-go patent pumps


Silk-crepe top


Marmont loafers


Diamond earrings


Puzzle bag


Velvet top

view all

  • Do you know who makes those gorgeous strappy grey heels? I don’t see them on their site.


    catherineOctober 25th, 2013  12:17 AM

  • i should have been with you! xo

    mark d sikesOctober 25th, 2013  1:01 AM

  • Who is the artist of the paintings above the bed?

    ameeOctober 25th, 2013  9:27 AM

  • I read about the Line from your blog( which I love- opened up a bunch of new shopping opportunities) and ordered a silk t shirt ….LOVE it… pure quality… thanks!

    jiffylemckeOctober 25th, 2013  10:57 AM

  • Amee, those are from Vanessa’s husband, Max Snow.


    CharlieOctober 25th, 2013  1:59 PM

  • Charlie, thank you, I just looked him up and his photos are great, too and I loved how much his wife is present in his work.

    ameeOctober 25th, 2013  2:50 PM

  • I would love to know who makes the grey and nude strap sandals too…they’re beautiful!

    karimaOctober 25th, 2013  4:54 PM

  • The sandals are Reed Krakoff Resort and will be on The Line early next year.

    PrestonOctober 26th, 2013  12:16 PM

  • Like the look of ” The Protagonist” line. Absolutely love the name.

    AprilOctober 26th, 2013  4:28 PM

  • Looks fantastic – I’ll be popping in next time I’m in NYC.

    That's Not My AgeOctober 27th, 2013  5:54 AM


Please be courteous. All comments are moderated. Preachy comments about body weight, age, smoking, and furs will not be posted.

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