After I posted last week on The Line, the newly launched online luxury shop co-founded by Vanessa Traina Snow and Morgan Wendelborn, I received an invitation to stop by and meet the team. I immediately accepted because I would love to carry Protagonist, a line of refined minimalist clothing by designer Kate Wendelborn, Morgan’s identical twin, in the KiC shop.
So yesterday morning I dropped by The Apartment, the offline home of The Line. This is where you can see the products that are sold on the site displayed in beautifully propped rooms. Amazing Danish modernist furniture in the living room, linens in the bedroom, the founders’ favorite books on the shelves, beauty products in the bath, and a walk-in closet full of Reed Krakoff clothes, shoes, and bags (Vanessa styled his show), and pieces by Vince, Christophe Lemaire, and Protagonist.
The Apartment is a clever concept and the perfect setting to see the great products they offer. Also, the team behind the entire project is an impressive and talented group who really get what modern women want to wear, and just as importantly, how we want to shop.
Sign up for their newsletter and you will be invited to visit The Apartment on Greene Street in Soho too.