December 16th, 2013
On My Mind

Always room for one more…

Net-a-Porter will launch it’s first print magazine, Porter, in February. I’m very happy for my friend Natalie, this has been her dream since the inception of NaP.

It feels like the right time for a new title, and with this team, Porter is sure to be good.

SHOP

what's new

BALENCIAGA

Trench

CHLOÉ

Leather boots

MAX MARA

Striped sweater

CHLOÉ

Silk scarf black

CHLOÉ

Leather jacket

CHLOÉ

Ankle boots

ACNE STUDIOS

Shearling-lined jacket

VINCE

Washed-satin skirt

VALENTINO

Embellished pumps

MISSONI

Wrap

VALENTINO

Velvet sandals

SACAI

Wool skirt

view all

  • love the cover and the marketing, it’s very hopeful, sigh.

    AnitaDecember 16th, 2013  7:02 PM

     
  • It’s good to see something new in print in these dying days of print journalism.

    TabithaBPDecember 17th, 2013  5:00 AM

     
  • It is certainly a marketing tool, but I am not sure if this is the right way to go. It is expensive to run a printing business, which is now heavily depending on advertising. And Net A Porter is actually making a loss at moment. So would this really help them to move out of the red??? Natalie doesn’t own the business any more, so she will get paid no matter what the company’s bottom line is. If it were still her own business, would she make the decision to go into the printing business? Well, it is Richmond’s problem now, I suppose.

    LuciaDecember 17th, 2013  2:03 PM

     
  • This is exciting. I’m sure it will be successful – quality magazines will survive, it’s the rest that need worry.

    That's Not My AgeDecember 19th, 2013  1:44 PM

     

Please be courteous. All comments are moderated. Preachy comments about body weight, age, smoking, and furs will not be posted.

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