December 16th, 2013
On My Mind

Always room for one more…

Net-a-Porter will launch it’s first print magazine, Porter, in February. I’m very happy for my friend Natalie, this has been her dream since the inception of NaP.

It feels like the right time for a new title, and with this team, Porter is sure to be good.

SHOP

what's new

I LOVE MR MITTENS

The Cardigan balloon-sleeved wool cardigan

A.P.C.

Milou roll-neck wool-blend sweater

VANESSA SEWARD

Erith leather midi skirt

VALENTINO

Suede over-the-knee boots

SAINT LAURENT

Contrast-trim shearling jacket

CHLOÉ

Perry patent leather pumps

CHLOÉ

Nate aviator-style tortoiseshell sunglasses

VINCE

Cashmere sweater

BURBERRY

Fair Isle cashmere and wool-blend vest

MICHAEL LO SORDO

Silk-satin midi skirt

M.I.H JEANS + Goldborne by Bay Garnett

Anita cotton-blend velvet top

GABRIELA HEARST

Cantwell double-breasted cashmere coat

view all

  • love the cover and the marketing, it’s very hopeful, sigh.

    AnitaDecember 16th, 2013  7:02 PM

     
  • It’s good to see something new in print in these dying days of print journalism.

    TabithaBPDecember 17th, 2013  5:00 AM

     
  • It is certainly a marketing tool, but I am not sure if this is the right way to go. It is expensive to run a printing business, which is now heavily depending on advertising. And Net A Porter is actually making a loss at moment. So would this really help them to move out of the red??? Natalie doesn’t own the business any more, so she will get paid no matter what the company’s bottom line is. If it were still her own business, would she make the decision to go into the printing business? Well, it is Richmond’s problem now, I suppose.

    LuciaDecember 17th, 2013  2:03 PM

     
  • This is exciting. I’m sure it will be successful – quality magazines will survive, it’s the rest that need worry.

    That's Not My AgeDecember 19th, 2013  1:44 PM

     

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