I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Pierce gold-plated choker
Pierce medium embellished leather shoulder bag
Tie-backgathered stretch-cotton jersey top
Jacquard-knit midi skirt
open flat ballerina shoes
Ritzy A-line wool-blend skirt
Emil leather ankle boots
Snake-trimmed intrecciato leather shoulder bag
Grosgrain-trimmed ruffled cotton-velvet jacket
Pleated cotton-velvet culottes
Woven canvas clogs
Zip-front crepe mini dress