February 7th, 2014
Editorial

‘The Woman Within’ Porter Magazine

I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.

From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.

SHOP

what's new

CHLOÉ

Silk scarf black

CHLOÉ

Leather jacket

CHLOÉ

Ankle boots

ACNE STUDIOS

Shearling-lined jacket

VINCE

Washed-satin skirt

VALENTINO

Embellished pumps

CHLOÉ

Silk scarf

MISSONI

Wrap

VALENTINO

Velvet sandals

SACAI

Wool skirt

VALENTINO

Denim ankle boots

J.W.ANDERSON

Leather shoulder bag

view all

  • That is good news. I’m excited to get my first issue!

    PaulaFebruary 7th, 2014  4:40 PM

     
  • Dying to read it – have been following all the buzz about it, but $20 shipping on a $10 magazine? (this from the NAP site) Surely they can find some newsstand distribution in Canada?

    lisaFebruary 7th, 2014  4:49 PM

     
  • What’s the distribution? I’m in Florida, am I going to see it with the other magazines at the grocery or should I seek it out at a bookstore? Thanks!

    JenniferFebruary 7th, 2014  6:26 PM

     
  • What a gorgeous magazine! I received my copy in the mail and threw it in my bag on the way to the airport. Wowza! The photography is awesome! Edgy, cool, chic. Love!

    RobbiFebruary 7th, 2014  11:09 PM

     
  • Hooray for a fashion magazine channeling those of the ’50’s and ’60’s! My mother was a fashion illustrator during those years for our newspaper . . . wouldn’t that be a fresh visual? Can’t wait to see it. Current fashion magazines have become propaganda tools for politics–editors need to get off their bandwagons and get back to fashion and beauty. Happy to support this new venture . . . hoping for no advice on how to vote. : )

    paulaFebruary 8th, 2014  11:15 PM

     
  • Can’t wait to get my hands on a copy.

    That's Not My AgeFebruary 9th, 2014  6:48 AM

     
  • I find it disappointing that a magazine claiming to celebrate incredible women still features a cover photo in which Gisele lies passively and somewhat suggestively, in a bed. Portraying women like this continues to put us on a backward trajectory.

    terFebruary 11th, 2014  6:54 PM

     

Please be courteous. All comments are moderated. Preachy comments about body weight, age, smoking, and furs will not be posted.

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