I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Quant leopard-print calf hair ankle boots
Kellen ribbed cotton-blend tunic
Brixton horsebit-detailed leather collapsible-heel loafers
Eva silk crepe de chine blouse
Crossover velvet flatform sandals
GV3 small textured-leather and suede shoulder bag
Almeria leather wedge espadrilles
Patch-pocket cotton coat
Bilbao mini tote
Ginger embellished two-tone textured-leather pumps