I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Small Sidonie top-handle tote bag
Belted leather-trimmed twill jacket
Shelly stretch-cotton poplin tank
Flat-front skinny pants
Atrita metallic leather sandals
Lorna crewneck long-sleeve midi dress
The Rockstud Spike medium appliquéd leather shoulder bag
Paneled cotton and silk-blend midi dress
Bow-trimmed satin slingback pumps
Ribbon-tie silk blouse
Slim-leg wool-blend trousers
Woven trench coat