I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Via Della Spiga Printed stretch-cotton dress
Reversible shearling coat
Frayed checked cotton-blend tweed skirt
Tiered ruffled silk crepe de chine mini dress
Buckle kitten-heel leather pumps
Cornelia double-breasted cotton trench coat
Nutson broderie anglaise ramie blouse
Jane cross-strap stud-embellished sandals
Tuxedo box clutch
Nolia crepe midi dress
Stretch-suede 70mm bootie