February 7th, 2014

‘The Woman Within’ Porter Magazine

I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.

From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.



what's new


Via Della Spiga Printed stretch-cotton dress


Reversible shearling coat


Frayed checked cotton-blend tweed skirt


Shearling sneakers


Tiered ruffled silk crepe de chine mini dress


Buckle kitten-heel leather pumps


Cornelia double-breasted cotton trench coat


Nutson broderie anglaise ramie blouse


Jane cross-strap stud-embellished sandals


Tuxedo box clutch


Nolia crepe midi dress


Stretch-suede 70mm bootie

view all

  • That is good news. I’m excited to get my first issue!

    PaulaFebruary 7th, 2014  4:40 PM

  • Dying to read it – have been following all the buzz about it, but $20 shipping on a $10 magazine? (this from the NAP site) Surely they can find some newsstand distribution in Canada?

    lisaFebruary 7th, 2014  4:49 PM

  • What’s the distribution? I’m in Florida, am I going to see it with the other magazines at the grocery or should I seek it out at a bookstore? Thanks!

    JenniferFebruary 7th, 2014  6:26 PM

  • What a gorgeous magazine! I received my copy in the mail and threw it in my bag on the way to the airport. Wowza! The photography is awesome! Edgy, cool, chic. Love!

    RobbiFebruary 7th, 2014  11:09 PM

  • Hooray for a fashion magazine channeling those of the ’50’s and ’60’s! My mother was a fashion illustrator during those years for our newspaper . . . wouldn’t that be a fresh visual? Can’t wait to see it. Current fashion magazines have become propaganda tools for politics–editors need to get off their bandwagons and get back to fashion and beauty. Happy to support this new venture . . . hoping for no advice on how to vote. : )

    paulaFebruary 8th, 2014  11:15 PM

  • Can’t wait to get my hands on a copy.

    That's Not My AgeFebruary 9th, 2014  6:48 AM

  • I find it disappointing that a magazine claiming to celebrate incredible women still features a cover photo in which Gisele lies passively and somewhat suggestively, in a bed. Portraying women like this continues to put us on a backward trajectory.

    terFebruary 11th, 2014  6:54 PM


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