I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Set of two gold-plated rings
Cotton-Polio wrap midi skirt
Gold-plated chunky cuff
One-shoulder crepe top
A-line linen mini skirt
Hammock small leather and raffia tote
Le Cuffed mid-rise stretch-cotton shorts
Poplin midi dress
The City Knot shoulder bag
Belted voile midi dress
Rockstud Spike quilted-suede bag
Woven silk trench coat