I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Infinity 18-karat gold ring
Princetown floral-lace backless loafers
Cotton-chambray midi dress
Infinity 18-karat gold cuff
Studded textured-leather sandals
Rushed wool-crepe midi dress
Coco suede and moire pumps
Cotton-Polio wrap midi skirt
Leather slip-on sandals