I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Cropped denim jacket with faux fur
Leather-trimmed cotton-corduroy blazer
Leather-trimmed cotton-corduroy skirt
Faux shearling-lined cotton-corduroy jacket
Fona boucle-knit over-the-knee sock boots
Earl Shearling-trimmed suede jacket
Cassidy printed silk-satin midi shirt dress
Shearling-lined cotton-canvas parka
Genie wool-blend flannel straight-leg pants
The Cardigan balloon-sleeved wool cardigan
Telima quilted-velvet jacket