I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Double-breasted wool jacket
Long-line twill blazer
Double-breasted twill blazer
LouLou suede mules
Gold-tone, crystal and horn earrings
Robbed cotton top
Oxidized silver enamel earrings
The rockstud leather point-toe flats
Lace-up cotton-blend corset belt
Hammock leather and raffia tote
Lace-up cotton-blend waist belt
Small textured-leather tote