I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Checked owl-blend and printed quilted cotton coat
Ashland cropped mid-rise straight-leg jeans
Iliana Harkness bucket hobo
Wool and cashmere cardigan
Lauren flat suede Mary Jane slide
Round-frame tortoiseshell sunglasses
Reversible leather and fur coat
Linda 45 leather pumps
Zip-detailed stretch-cotton bomber jacket
Fair Isle cashmere and wool-blend vest
Maisie ruffled crinkled silk-satin blouse