May 15th, 2014
In The WSJ

The Row In The WSJ

The Row

Their first store opened in L.A. earlier this week and they’re adding shoes to their line– Mary-Kate and Ashley Olsen are reaching new heights with their label, The Row. The WSJ sits down with the sisters to find out the secret to their wildly successful brand.

The Row

SHOP

what's new

THEORY

Silk-crepe top

GUCCI

Marmont loafers

FRED LEIGHTON

Diamond earrings

LOEWE

Puzzle bag

SEE BY CHLOÉ

Velvet top

CHLOÉ

Straight-leg pants

GUCCI

Loafers

MARNI

Pocket Bandoleer bag

CHLOÉ

Lace-up corduroy shirt

CHLOÉ

Corduroy trousers

BALENCIAGA

Small tote

view all

  • Great post! The Row is a favorite and their quality is fantastic. I look forward to visiting the new store, wish them luck, and hope they open one in NYC soon.

    LisaMay 15th, 2014  7:46 AM

     
  • Loved that they used older models!!!!! ….. just because we aren’t 30/40 somethings doesn’t mean we aren’t stylish!!! 🙂 Kudos for their insight! Love the looks!

    SheriMay 15th, 2014  9:17 AM

     
  • The Olsens have tapped into an aesthetic that is appealing to a wide range of women. There is something for everyone in their collection…modern, classic, tailored, or bohemian pieces…each on a level of luxury that makes them collectible. I posted on their gorgeous store opening on Tuesday and am excited to visit this weekend and see the space. And, I’m thrilled they will be offering shoes!

    A Note On StyleMay 15th, 2014  9:44 AM

     
  • I envy those in LA able to frequent the store, their backpack is a longtime favourite.

    SueMMay 15th, 2014  10:17 AM

     
  • By focusing long term, on women of all ages, they have cultivated a market who will invest in their high quality apparel and wear pieces for many years.

    AprilMay 15th, 2014  1:07 PM

     
  • Thanks for sharing the WSJ article. I really enjoy their work and am a big fan of the conscientiousness that they place in the overall brand. I wish I were in LA to visit the store- it looks stunning in the photos!

    Emily | the Fielding ReportMay 15th, 2014  3:07 PM

     
  • I like what they’re doing

    That's Not My AgeMay 15th, 2014  6:15 PM

     
  • Thanks for sharing this Preston – these two are so talented and have a style far beyond their years – I am totally addicted to their pieces and looking forward to adding some more from AW14

    Penny CalderMay 15th, 2014  8:34 PM

     
  • A very chic and simple aesthetic. Love the quality. Beautiful! Great fabrics. Timeless pieces!

    Paula BMay 15th, 2014  11:25 PM

     
  • the portrait where one is in loafer/brogues and the other, heels, it struck me: mary-kate and ashley olsen are the new carla and franca sozzani! chic, chic, timeless chic, with a twist. l o v e.

    agnesMay 15th, 2014  11:53 PM

     
  • Their decision to use over-40 models was genius. I admire their understanding that these sophisticated (and expensive) pieces of clothing are actually better on a mature woman than a 20/30-year old. I frequently remind my daughter not to dress older than her age and that super-expensive pieces look silly on a young woman–sort of bogs down her youthful beauty–there is a time for everything. Appropriateness is everything.

    PaulaMay 16th, 2014  1:06 AM

     
  • Just bought my first piece from The Row,a simple tailored denim skirt.It will become a wardrobe favourite I’m sure.

    JacquelineMay 16th, 2014  2:22 AM

     
  • That’s not an older model. It’s Linda Rodin. She’s a stylist and behind RODIN skincare products. Her face oil being a fav of many.

    nikiMay 18th, 2014  5:36 PM

     

Please be courteous. All comments are moderated. Preachy comments about body weight, age, smoking, and furs will not be posted.

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