The New Gucci — Keep it Chic by Preston Davis
April 15th, 2015
Campaigns

The New Gucci

Gucci

Glen Luchford photographed the Gucci pre-fall images for the first campaign commissioned by the new creative director, Alessandro Michele. I get it.

Gucci

Gucci

SHOP

what's new

MADEWELL

Fleet cotton-canvas jacket

SONIA RYKIEL

Crepe midi dress

GIANVITO ROSSI

Satin sandals

MARKUS LUPFER

Printed silk-chiffon midi dress

A.P.C.

Cross-body bag

VINCE

Cashmere sweater

VINCE

Striped silk shirt

LEMAIRE

Belted midi dress

TIBI

Smocked-neck cotton-poplin top

TIBI

Skirt

VANESSA SEWARD

Belted dress

VALENTINO

Sleeveless Midi Dress

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  • Great shots – and the relaxed pared-back styling looks much more desirable than on the catwalk. Still a departure but not quite such a shock!

    JillApril 15th, 2015  10:08 AM

     
  • This juxtaposition of rusty, threadbare surroundings with luxe furniture and clothing is not new, it’s just new for Gucci. I do like the mystery in the posing and angles. It’s surprising how glowing the reviews for Michele have been. Is it one of those things where you have to see the clothes in person? What am I missing?

    AnnApril 15th, 2015  10:57 AM

     
  • Like you, I am starting to “get it” too as to what they are doing at Gucci. So many fashion brands are always looking for the elusive cool “it” girl or boy of the moment, such as the Caras and Kendalls of the world. My first reaction to Michele’s first men’s collection was “oh, it is a young, rich, and super skinny couple who can borrow each other’s clothes…why not have my boyfriend wear my pretty sheer blouses and I could fit into his suits because we have the same androgynous body shape. I actually do love the clothes that came down the runway for both men’s and women’s fall collections. The mood of the new ads reminds of an apartment or loft that could be somewhere in Williamsburg or Bushwick.

    YangApril 15th, 2015  6:10 PM

     
  • Whatever ‘it’ is, I’m still missing it. Call me provincial, but to my eye, this looks not a lot different from Prada a few years back.

    PaulaApril 15th, 2015  11:55 PM

     
  • It’s funny, I didn’t like the runway collection, but I find those ads very artsy, beautiful, and entertaining as well.

    Caroline

    CarolineApril 16th, 2015  6:34 AM

     
  • I agree with Paula, it’s very Prada, kind of meh for Gucci.
    In this new world order of revolving designers we have to learn to ride the waves, but I’m not sure how sales don’t suffer when companies are training us to be disloyal to the brand image.
    Like the bags though.

    SueMApril 16th, 2015  9:05 AM

     
  • Love this look and Julia Hafstrom (model) is superb for this campaign…

    TeresaApril 16th, 2015  10:49 AM

     

Please be courteous. All comments are moderated. Preachy comments about body weight, age, smoking, and furs will not be posted.

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