April 15th, 2015
It Items

Welcome To The Web

Chanel

A comment on Early Adopter from a reader in Canada who cannot buy Céline gave me pause. It’s 2015 and we are supposedly a global marketplace, why are there still holdouts to selling online? Well, Chanel got the memo and announced that they are embracing the web, starting with a pop-up jewelry collection that’s available on Net-a-Porter right now.

These bands are irresistible…

SHOP

what's new

VALENTINO

Velvet sandals

BALENCIAGA

Trench

CHLOÉ

Leather boots

CHLOÉ

Silk scarf

MAX MARA

Striped sweater

CHLOÉ

Silk scarf black

CHLOÉ

Leather jacket

CHLOÉ

Ankle boots

ACNE STUDIOS

Shearling-lined jacket

VINCE

Washed-satin skirt

VALENTINO

Embellished pumps

MISSONI

Wrap

view all

  • They are gorgeous and the campaign is v playful. Makes me wonder if Chanel is targeting a younger consumer for fine jewellery too….

    disneyrollergirlApril 15th, 2015  8:13 AM

     
  • Interesting wedding bands.

    JoApril 15th, 2015  9:14 AM

     
  • I’m almost always a yellow or rose gold girl, but I like this band better in the white gold – more architectural and cool I think.

    KathyApril 15th, 2015  9:23 AM

     
  • Personally, purchasing fine jewellery online does not appeal to me. Alexander Fury predicts that because fashion has become so enamored with the internet, there will eventually be a bricks-and-mortar backlash, meaning both for editorial content and retail, I suppose.

    AnnApril 15th, 2015  11:04 AM

     
  • Are you saying there will be a backlash to buying online and blogs? Great news for all the folks who don’t have any decent stores nearby. If that’s the case, in the future, grab your quill and put your comments in the mail, I’ll send my pigeon back with a reply…

    PrestonApril 15th, 2015  11:40 AM

     
  • Quill at the ready:) He didn’t expand on it, but I’ve read rumblings of this elsewhere. It doesn’t mean that blogs, magazine websites, and online retail will become any less relevant, but that there might be a corresponding turn to editorial content that doesn’t translate well to the internet, and more products or even brands that are not availabe online as part of their marketing strategy, as with Celine.

    AnnApril 15th, 2015  1:30 PM

     
  • If I could afford to buy the items featured here I would prefer to go to a store to buy them. I would want the whole experience of trying on the items, experiencing the atmosphere of the store, interacting with the staff and watching the packaging of the purchase. I do buy some things online but usually because they are cheaper. I sit here in my Isabel Marant shirt purchased on The Outnet but I have to return the skirt I bought and it will be a hassle. I live in Australia and all imported clothes and shoes are more expensive. I never buy shoes online it is just too risky.

    AntoinetteApril 15th, 2015  6:28 PM

     
  • Antionette,

    The key to shoe buying online is knowing the brand. If I’ve purchased a shoe in “meatspace” I’m pretty confident about the fit and quality of the shoe. You’re right, I wouldn’t take a flyer on a brand that I didn’t own, but I have a group of reliable brands that almost never disappoint. YYMV.

    SharonApril 15th, 2015  8:33 PM

     
  • I know right ? It’s insane, but I guess it’s all part of the exclusivity luxury brands are selling. But Oh My God, Net à porter x Chanel Joaillerie is pure dream !

    http://www.pardonmyobsession.com/

    CarolineApril 16th, 2015  6:24 AM

     
  • The CHANEL cuff sold out almost immediately, as did a couple of the other items. Some recent studies show that a large percent of clients will browse online and then hit the brick & mortar for the experience and the buy. Interesting client shopping patterns, that surely will continue to evolve. But at this point, the physical store is still extremely important, especially when you are talking about the luxury market where the experience is one of the most important parts of the transaction and relationship. http://www.fierceretail.com/story/73-consumers-browse-online-purchase-store/2015-02-10

    NikkiApril 19th, 2015  7:46 AM

     

Please be courteous. All comments are moderated. Preachy comments about body weight, age, smoking, and furs will not be posted.

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