I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
18-karat gold turquoise ring
Kalia denim jacket
Lighter-heel leather mules
Carolina single-breasted wool-twill cocoon coat
Demi-fine 14K gold-plated hoop
Oversized-lapel double-breasted wool-blend coat
Quincy shiny ballerina loafer mule
Pleated checked wool midi skirt
Checked wool blazer
High-rise straight-leg jeans
Blanche leather ankle boots
Bellechasse medium leather-trimmed canvas bag