I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Long wool blazer
Jamie panelled silk dress
Lila hooded checked wool-blend duffle coat
Sinclair sucked silk-crepe blouse
Collins draped silk skirt
Point-toe navy suede and leather chelsea boots
Doris cotton-gabardine trench coat
55 leather knee boots
Color-block ribbed merino wool turtleneck sweater
Nirvy studded leather sandals
Avery oversized belted two-tone cotton twill trench coat
Scare Crow suede ankle boots