I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Collection gold, silver and diamond ring
Eyelet-embellished intarsia merino wool turtleneck sweater
Mid-heel suede knee-high boots
Beirut 18-karat rose gold diamond ring
Camilla one-shoulder textured-organic cotton maxi dress
medium Trunk shoulder bag
Cotton-blend poplin top
Gold vermeil hoop earrings
Charlotte cotton-gabardine trench coat
Two-tone crepe blouse
Oversized silk-charmeuse shirt