I went to Net-a-Porter this morning to hear Natalie Massenet and Lucy Yeomans talk about creating Porter and to see the debut issue. Having spent most of my career at fashion magazines, I can tell you that Porter took the best traditional editorial elements, and then hit reset.
From the gorgeous, yet laid-back images of Gisele, to the remarkable profiles, Porter is truly “(a) celebration of incredible women”. With a nod to fashion magazines of the 50s and 60s, Lucy is intent on helping women get dressed, and perhaps more importantly, develop personal style. You get the sense that Porter wants a dialogue with the reader, much like a blog, which makes the magazine feel more intimate and modern. Despite the number of fashion magazines out there, we still want something new. Porter is it.
Capri cotton-poplin shirt
Leather knee boots
Shaw wrap-effect ribbed organic cotton-fleece top
+ NET SUSTAIN We're Not Done wide-leg jeans
Striped cashmere sweater
The Pouch leather clutch
Hiandra toe-loop leather sandals
Logo-engraved stacked ring
Cleo ruched swimsuit
Jimmy logo-embroidered leather slides
Print jute tote bag
Very Boogie 60 suede ankle boots