April 30th, 2014

Cracked Candy

Crack Candy

Finally, all natural sugar-free sweets that are good for you. Flora, a former Science teacher and Brooklyn based mum, cooked up Cracked Candy to sate her own sweet tooth. I cannot wait to try them!

“Why ‘Cracked’? “The name comes from the way Flora feels she has ‘cracked’ the secret of candy – as in taken away the guilt! ”
 Her art director husband designed all the visual aspects of the brand and their toddler son has been chief taster.”




what's new


Collection gold, silver and diamond ring


Eyelet-embellished intarsia merino wool turtleneck sweater


Mid-heel suede knee-high boots


Beirut 18-karat rose gold diamond ring


Camilla one-shoulder textured-organic cotton maxi dress


medium Trunk shoulder bag


Cotton-blend poplin top


Wool sweater


Gold vermeil hoop earrings


Charlotte cotton-gabardine trench coat


Two-tone crepe blouse


Oversized silk-charmeuse shirt

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  • I am very bothered by the name–Crack is often referred to as ‘candy.’ ‘Ice’ is drug language as well. ‘Cracked in Brooklyn’? If the product name is shortened in common, everyday use, what will it be called? Sorry to be a downer here–

    paulaMay 1st, 2014  12:17 AM

  • I am a sugar field but I have to agree with Paula. Bad choice of name.

    LisaMay 1st, 2014  9:52 AM

  • I think the name is brilliant!

    TammyMay 1st, 2014  10:20 AM

  • I hate to see normal words that have existed forever avoided just because in modern times they have been adopted as slang to mean something negative. If the word “cracked” was selected to associate it with drugs, not cool. But, I bet it wasn’t. Let it be.

    AprilMay 1st, 2014  2:24 PM

  • Good for her! 🙂

    SeemaMay 1st, 2014  7:39 PM

  • i love the name and it’s made with Xylitol which is amazing stuff – all natural and sugar free – can’t be bad!!!!

    SteveMay 1st, 2014  10:51 PM

  • Don’t think it’s got anything to do with drugs, shouldn’t we be focusing on the fact this candy’s good for you? Love the tins!

    MarciaMay 1st, 2014  10:56 PM

  • Agree – let’s applaud another entrepreneur who is actually acting on her ideas

    MichaelMay 3rd, 2014  7:00 AM

  • I have found that messages, whether they are written or visual, like style and fashion, resonate very differently depending upon one’s age, stage in life, gender, life experiences, etc. I also hate to see words and language hijacked and take on negative associations. Anyone who is willing to take the risk as a private entrepreneur is to be applauded.

    PaulaMay 8th, 2014  2:54 AM


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