July 12th, 2014
In The WSJ

‘Five Ways to Avoid Shopping Mistakes’


The sales are winding down, items are now 75% off their original price– the perfect time to make a regrettable purchase.  Meenal Mistry, Fashion Director of Off Duty in The WSJ, shares her strategies on how to avoid shopping mistakes, and she asked me to weigh in.

Thanks Meenal!



What's New


Belted leather biker jacket

Jil Sander

Gathered Knit Midi Dress


Cropped leather jacket


Triple Francois 18kt gold vermeil earrings


Jimmy Leather Puffer Jacket


Le 57 quilted leather shoulder bag


Belted wool blazer


Blade velvet slingback pumps


Silvia silk-twill scarf


Logo-embellished leather loafers


Crocheted Cotton-Blend Midi Skirt


Braided leather bangle


Delcie tie-detailed ramie midi dress


Gate knotted leather slippers


Postcard fringed crocheted straw bucket hat


Santos de Cartier metal shield sunglasses

  • Enjoyed reading the article this morning. Fun to read your insights and say ” Hey, I know her!”

    AprilJuly 12th, 2014  7:45 AM

  • The cartoon is hilarious, and true! Can’t wait to read the article.

    maryalicesherrillJuly 12th, 2014  10:11 AM

  • I can walk away from big sale items in stores but “late night Internet plus 2 glasses of wine” big sales…yikes! This morning, I am getting 7 packages ready for return. Okay, 8 packages! Thank heavens, I was wise enough (perhaps I’m giving myself too much credit) to not order any “final sale” items. I’m going to put a sign up by my computer…no more late night internet sale shopping. I just hope I see the sign after having 2 glasses of wine! Great article!

    RobbiJuly 12th, 2014  10:16 AM

  • Hilarious! Unfortunately I can relate to most of the cartoons!

    BoJuly 12th, 2014  10:57 AM

  • Great article. The only mistake it doesn’t cover is when I buy something I love, like a little red jacket, and my friends go crazy because I looked like a “bus boy.” They made me return it. I can’t trust my own loving a garment.
    And don’t forget even though the internet is so easy and wonderful, small stores like my Children’s and Maternity Store need your business. We give great service!

    DavidaJuly 12th, 2014  11:28 AM

  • Hilarious! It’s happened to all of us.

    pindaJuly 12th, 2014  12:34 PM

  • Hilarious and true. Craving more technical advise/guidance from Preston.

    nicole dennonJuly 12th, 2014  12:59 PM

  • Glad I read the WSJ article -looking forward to following Keep It Chic from now on!

    Hanneke van WalsemJuly 12th, 2014  3:28 PM

  • Reading the article and laughing – thinking about my recent purchases! When Will I wear a silk neon pink blouse and whith what?:-)

    MargaretaJuly 13th, 2014  2:27 AM

  • So upsetting. I’ve done them all! Recently, I’m sure. Let’s take a moment to celebrate all the fashion victories. Those purchases that become part of our everyday style. Things we don’t know how we’ve lived without. We can’t get to those without a few vital mistakes!

    Paula BJuly 13th, 2014  4:17 PM

  • Excellent! We’ve all been there…at least I can say I’m doing better! I have learned something from my mistakes!

    bisbeeJuly 14th, 2014  9:36 AM

  • I just read the WSJ article this morning. Coincidentally on this hot and muggy day – I’ve decided to clean out my closet – and have found some things to donate and unfortunately too many really nice things to consign. As I debated each piece I realized three things – 1) how many pieces have never been on my body and 2) 75% of them were bought on sale and 3) the things that I love in my closet were all bought at regular price. The best piece of advice that I took away from the article is don’t wait for a sale because by then it’ll be gone in your size – plan your purchases ahead of the season and and plan to pay regular price – especially when purchasing designer items. I’m guessing by following this simple strategy – I’ll make fewer new purchases and shop my ‘already pretty fabulous closet’ more often. Thanks Preston for reminding us all that a bargain isn’t always worth the time or the money.

    JenJuly 14th, 2014  1:52 PM

  • So, what you’re saying is the great buy I got on the caramel suede dress that makes me look slightly pregnant (at almost 60) will not be turned into a great skirt? Funny article, because misery loves company! Found your blog from the article – love it!

    MarciaJuly 16th, 2014  8:43 AM

  • I am in Jen’s camp!

    LaurieJuly 16th, 2014  12:12 PM


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