I am reposting this story from October 2013 because I’ve been buying quite a bit from The Line and they’ve upped their game a lot since I first met with them. Their Instagram feed is really good, too.
After I posted last week on The Line, the newly launched online luxury shop founded by Vanessa Traina Snow, I received an invitation to stop by and meet the team. I immediately accepted because I would love to carry Protagonist, a line of refined minimalist clothing, in the kic shop.
So yesterday morning I dropped by The Apartment, the offline home of The Line. This is where you can see the products that are sold on the site displayed in beautifully propped rooms. Amazing Danish modernist furniture in the living room, linens in the bedroom, the founders’ favorite books on the shelves, beauty products in the bath, and a walk-in closet full of the most fabulous clothes, shoes, and bags.
The Apartment is a clever concept and the perfect setting to see the great products offered on The Line’s site. Also, the team behind the project is an impressive and talented group who really get what modern women want to wear, and just as importantly, how we want to shop.
Collection gold, silver and diamond ring
Eyelet-embellished intarsia merino wool turtleneck sweater
Mid-heel suede knee-high boots
Beirut 18-karat rose gold diamond ring
Camilla one-shoulder textured-organic cotton maxi dress
medium Trunk shoulder bag
Cotton-blend poplin top
Gold vermeil hoop earrings
Charlotte cotton-gabardine trench coat
Two-tone crepe blouse
Oversized silk-charmeuse shirt