January 14th, 2017
Fave Re-Run From October 2013

The Apartment by The Line

The Line

I am reposting this story from October 2013 because I’ve been buying quite a bit from The Line and they’ve upped their game a lot since I first met with them. Their Instagram feed is really good, too.

After I posted last week on The Line, the newly launched online luxury shop founded by Vanessa Traina Snow, I received an invitation to stop by and meet the team. I immediately accepted because I would love to carry Protagonist, a line of refined minimalist clothing, in the kic shop.

So yesterday morning I dropped by The Apartment, the offline home of The Line. This is where you can see the products that are sold on the site displayed in beautifully propped rooms. Amazing Danish modernist furniture in the living room, linens in the bedroom, the founders’ favorite books on the shelves, beauty products in the bath, and a walk-in closet full of the most fabulous clothes, shoes, and bags.

The Apartment is a clever concept and the perfect setting to see the great products offered on The Line’s site. Also, the team behind the project is an impressive and talented group who really get what modern women want to wear, and just as importantly, how we want to shop.


what's new




Two-Toned Sac 1


Robin silk-satin shirt


Pascalare 70mm boot black suede


Merida cropped cotton-blend twill wide-leg pants


Triangle buckle skinny belt


Button-detailed grosgrain-trimmed stretch-jersey dress


Chain choker - yellow gold


Patch-pocket cotton coat


Mid-rise tailored wool-blend trousers


Fringe-detailed Horsebit leather slides


Fergus belted canvas jacket

view all

  • Do you know who makes those gorgeous strappy grey heels? I don’t see them on their site.


    catherineOctober 25th, 2013  12:17 AM

  • i should have been with you! xo

    mark d sikesOctober 25th, 2013  1:01 AM

  • Who is the artist of the paintings above the bed?

    ameeOctober 25th, 2013  9:27 AM

  • I read about the Line from your blog( which I love- opened up a bunch of new shopping opportunities) and ordered a silk t shirt ….LOVE it… pure quality… thanks!

    jiffylemckeOctober 25th, 2013  10:57 AM

  • Amee, those are from Vanessa’s husband, Max Snow.


    CharlieOctober 25th, 2013  1:59 PM

  • Charlie, thank you, I just looked him up and his photos are great, too and I loved how much his wife is present in his work.

    ameeOctober 25th, 2013  2:50 PM

  • I would love to know who makes the grey and nude strap sandals too…they’re beautiful!

    karimaOctober 25th, 2013  4:54 PM

  • Like the look of ” The Protagonist” line. Absolutely love the name.

    AprilOctober 26th, 2013  4:28 PM

  • Looks fantastic – I’ll be popping in next time I’m in NYC.

    That's Not My AgeOctober 27th, 2013  5:54 AM

  • What a coincidence – I’m headed to the pop up version in Chicago today. Must be a sign to do some serious shopping.

    Lisa MacJanuary 14th, 2017  11:19 AM

  • I recall seeing the shoes pictured a few seasons ago at The Line….Reed Krakoff, I believe.
    Love The Line and KIC ….both modern and elegant.

    MindyJanuary 15th, 2017  12:18 PM


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