I am reposting this story from October 2013 because I’ve been buying quite a bit from The Line and they’ve upped their game a lot since I first met with them. Their Instagram feed is really good, too.
After I posted last week on The Line, the newly launched online luxury shop founded by Vanessa Traina Snow, I received an invitation to stop by and meet the team. I immediately accepted because I would love to carry Protagonist, a line of refined minimalist clothing, in the kic shop.
So yesterday morning I dropped by The Apartment, the offline home of The Line. This is where you can see the products that are sold on the site displayed in beautifully propped rooms. Amazing Danish modernist furniture in the living room, linens in the bedroom, the founders’ favorite books on the shelves, beauty products in the bath, and a walk-in closet full of the most fabulous clothes, shoes, and bags.
The Apartment is a clever concept and the perfect setting to see the great products offered on The Line’s site. Also, the team behind the project is an impressive and talented group who really get what modern women want to wear, and just as importantly, how we want to shop.
Two-Toned Sac 1
Robin silk-satin shirt
Pascalare 70mm boot black suede
Merida cropped cotton-blend twill wide-leg pants
Triangle buckle skinny belt
Button-detailed grosgrain-trimmed stretch-jersey dress
Chain choker - yellow gold
Patch-pocket cotton coat
Mid-rise tailored wool-blend trousers
Fringe-detailed Horsebit leather slides
Fergus belted canvas jacket