June 29th, 2017
It item

The Return of Non-Stretch Jeans

The return of non-stretch jeans is definitely in the air. Navaz Batliwalla shared her love of non-stretch Levi’s in my “White Jeans” series and the comments on her post talk to this trend as well. The Wall Street Journal, too, has an article on this very topic, today.

Atlantique Ascoli blouse and Brock Collection jeans.


What's New


Everett leather tote bag


Silvia silk-twill scarf


Caged satin minaudière


Wool-crepe strapless top


Vokayo high-rise straight-leg jeans


Garcon suede loafers


Laser-engraved logo belt


Belted leather biker jacket

Jil Sander

Gathered Knit Midi Dress


Cropped leather jacket


Triple Francois 18kt gold vermeil earrings


Jimmy Leather Puffer Jacket


Le 57 quilted leather shoulder bag


Belted wool blazer


Blade velvet slingback pumps


Logo-embellished leather loafers

  • Thanks Preston. I just bought the Brock raw denim version of the jeans, after reading the WSJ article and discussing this with MaryB yesterday. Perfect timing…..as always.

    KathyJune 29th, 2017  10:22 AM

  • LOVE non stretch, good old fashioned 100% cotton jeans. Last fall I had the hardest time in NYC finding a pair of “raw denim” so I am thrilled to see the trend is changing. I did end up finding a pair at A.P.C. and now I own 3! I also am a fan of The Row and just ordered the Brock Collection. I am waiting for the shrink to fit Made in the U.S.A 501s. (which is different than the regular 501) to arrive. Now if I can just live long enough that they look like Bruce Springsteen’s I will be thrilled!

    MaryBJune 29th, 2017  10:23 AM

  • Love 100 percent cotton vs Lycra. Great read

    Jeanne smithJune 29th, 2017  10:51 AM

  • Finally! I have not bought new jeans for several years now as all of the denim has become t-shirt thin. And the white jeans are see-through! At my age, I have ALL the leg styles so I’ve been cutting them off or having them hemmed, and buying good jeans at consignment stores.

    JenMcJune 29th, 2017  11:18 AM

  • I LOVE these Brock jeans. Can you report back on them here please Kathy? I need to investigate these shrink-to-fit Made in USA 501s…

    disneyrollergirlJune 29th, 2017  3:06 PM

  • Well, this is exciting news indeed! I have been on the hunt for 100% cotton jeans for a long time now. I don’t want “jeggings” or stretchy jeans. Uniqlo offers all cotton in their IDLF collabs, and they are not bad, though cropped too short for my legs, and they are always limited edition and sell out super fast. I have several pairs of white 3×1 cotton jeans, which are fantastic! They have fringy bottoms so are a bit trendy but really nice thick cotton and great to wear. So I marched into the 3×1 store in SoHo
    and asked for non fringe all cotton women’s jeans (they do have them for men). The salesman told me he was constantly getting requests for them…i just ordered a apir of 100% cotton jeans by Current Elliott. Perfect except for the horrible (acid washed!!) color. I seriously considered leaving them in the sun for days to see if the color would improve (so desperate for cotton jeans), but sanity reigned. Zara has a new all cotton collection (“real” I think,) which are quite good, too, but terribly distressed, and I don’t want holes in my jeans at the age of 46! I’m going to have to get a copy of the WSJ arrive to learn more!

    KIC fanJune 29th, 2017  5:29 PM

  • Yes! I spent months searching for exactly this and managed to find a decent pair at the Gap (http://www.gap.com/browse/product.do?cid=1048558&pcid=5664&vid=1&pid=525318002) that had only 2% lycra. It was a pleasant shock for the Gap to come through, after endless disappointment from Nordstrom, Barney’s, and my favourite jean designers.

    NikJune 29th, 2017  6:07 PM

  • In the past several years the price of cotton increased drastically. That is the reason all of the manufacturers kept increasing the amount of lycra in denim. I got to the point where I would call a sales associate long distance and ask her to go get the jeans and read the tag to me so I knew what percentage cotton! Anything less than 97-98% cotton in a white denim lost it’s heft and is too sheer. I went years without buying a new pair because they were all too thin. The more stretch added to blue denim, the shinier and lighter weight the fabric. I never bought the super stretchy denims, kept my old J Crew white and Cuccinelli blue jeans. If 100% cotton denim is surfacing again, the cotton prices must have come back down. Denim is such a wonderful fabric and an American original! This is a wonderful series of posts!

    PaulaJune 30th, 2017  1:17 AM

  • COS have a great pair of white 100% cotton jeans at the moment. I sized up to get a looser fit and love them. They say they are cropped but I actually find them quite long and only just sit above my ankle – I’m 5’9″. Living in the UK white jeans do not come out of closet too often so they are a sensible price as well.

    JoJune 30th, 2017  7:47 AM

  • I grew up believing that girls with small waists and muscular legs were not built for jeans; the advent of jeans with stretch changed all that. A well-tailored pair of jeans with a bit of flex is arguably one of the most universally flattering wardrobe staples for any body type. xo

    VicJune 30th, 2017  8:09 AM

  • Wow lots of comments on this. Last year I wanted a pair of 100% cotton and the only ones I found were American Apparel. Love them but I must say, they take some getting use to after years of stretch. Now we need some t-shirts and everything else without lycra!

    MarcyJune 30th, 2017  9:08 AM

  • Timely post. I am going to Sweden this summer and one of the things I’m most excited to buy there is a pair of Nudie jeans. They are all cotton and have that wonderful hem you can roll up or slouch or cut.

    SueMJune 30th, 2017  9:56 AM

  • I found that IMO does not stretch out and I think they are all cotton. I have 3 pairs and love them ! Plus the ones with stretch , always pull down and I have to keep pulling them up~

    JiffyJune 30th, 2017  10:57 AM

  • …girl!! I adore you I had a pair of one like this in a bag going to Goodwill , ..and of course I pulled them and I’m recycling now✌️❤️

    ThordisJune 30th, 2017  12:22 PM

  • I’m still going to put a vote in for 2% lycra. A little stretch is a good thing – unless we’re moving toward a looser cut.

    But I have hated the ‘stretchy’ jeans that have been lately popular. They feel terrible on (like wearing plastic), and they look a little odd on most people.

    LilyJune 30th, 2017  4:25 PM

  • Aaack! Am I supposed to get rid of all my stretchy skinnies now?

    SusanJune 30th, 2017  5:26 PM

  • P.S. no I am not getting rid of all my denim with stretch, variety is the spice of life.

    SueMJuly 1st, 2017  4:42 PM

  • Noooo guys! Lycra has been my friend since 1987, when I first discovered Lycra stretch shorts….aka bicycle shorts, in 2nd grade. I’ve been hooked ever since:). Love it in my denim

    ChennillJuly 4th, 2017  6:52 AM


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