Chemena Kamali’s Chloé
Chloé’s new creative director, Chemena Kamali, launched a series of portraits of iconic women from different eras of the house that “…capture the emotion and energy of Chloé and the women who embody both its history and spirit. They are effortlessly powerful, beautiful, free.” David Sims’s photographs exemplify the Chloé spirit perfectly.
The series, featuring the new refined Chloé logo, is revealed ahead of the Chloé Winter 2024 show, which will take place during Paris Fashion Week on February 29th, 2024. This is my most anticipated show of the upcoming FW24 collections.
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I must admit the font was the first thing to catch my eye. Interested to see where she takes them in the pretty realm.
Chloe has always been a bit too feminine for me, but I look forward to following the new creative direction. This post sent me down memory lane to the days of the Paddington bag. It was everywhere. Marcheline Isabelle